UNDRESS Circularity - Assessing the Impact of Circular Business 
Models

Rental and Repair business models come with the promise of superior circularity. However, it is unclear if a specific company can deliver on this promise. In this episode, Dr. Marianne Kuhlmann, Co-Founder and Managing Director of Circularity, presents insights from the first market report of UNDRESS Circularity. UNDRESS Circularity provides a framework and practical guide to determine the impact of rental and repair business models. It is a collaborative industry project led by Circularity in collaboration with Fraunhofer IZM, Systemiq, and 12 industry partners (Assurant, circulee, Everphone, fixfirst, Foxway, Grover, Ingram Micro, rebuy, Recommerce Group, Reverse Logistics Group, Deutsche Telekom, Vodafone), further supported by Deutsche Bundesstiftung Umwelt and Deloitte. This episode is the eleventh in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.