Unexpected Entrepreneur: A Career Pivot in My "Terrible 40s" (w/ CPA Melissa Armstrong)

This is Hustle with Aloha , A podcast for entrepreneurs who want success without burnout. Here you'll hear real strategies and conversations to help you grow while staying true to yourself. I 'm Alicia Nagel, brand strategist and founder of Alicia Nagel Creative. I've helped over 130 brands stand out with strategy-first marketing and design. Living for years in Hawaii taught me the deeper meaning of aloha- presence, kindness, and connection. In a world that glorifies nonstop hustle culture, Aloha reminds us to pause and appreciate. That's why I created Hustle with Aloha.After years of building a successful corporate career in finance, Melissa Armstrong found herself at a crossroads. What followed was an unexpected pivot into entrepreneurship, along with a crash course in uncertainty, personal growth, and discovering what really matters.In this episode of Hustle With Aloha, Melissa shares her journey from corporate leadership to business ownership, the realities of starting a new business in your 40s, and the lessons she's learned along the way. We discuss career transitions, perimenopause, entrepreneurship, financial awareness for business owners, and why growth often requires stepping outside your comfort zone.Topics discussed include:• Making the leap from corporate life to entrepreneurship • Starting a business in your 40s • Navigating career transitions and uncertainty • Perimenopause and changing priorities • Financial lessons for entrepreneurs • How entrepreneurship changes more than just your career • Getting comfortable with being uncomfortableConnect with Melissa Armstrong: • Website & Newsletter signup: https://steadyhandaccounting.com/ • Podcast: https://nosehablataxes.buzzsprout.com • Substack: https://nosehablataxes.substack.com/ • LinkedIn: https://www.linkedin.com/in/armstrongmelissacpa/ • Instagram: https://www.instagram.com/steadyhandacct/Connect with Hustle With Aloha & Alicia: • Apple Podcasts: https://podcasts.apple.com/us/podcast/hustle-with-aloha/id1835465180  • Podcast Website: https://www.hustlewithaloha.com/ • Work with Alicia: https://www.alicianagel.com/ • Instagram: https://www.instagram.com/hustlewithaloha  • Facebook: https://www.facebook.com/hustlewithaloha