Unexpected Marketing that Fits Your Brand | Lynn Blashford

On episode #115 of the Rethink Marketing Podcast, Eric and Colin are honed by Lynn Blashford, Chief Marketing Officer of White Castle.  Lynn unpacks how to find and leverage unexpected marketing to build and bolster strong brands.  She shares how product innovations, partnerships, nostalgia, and more have led to a thriving enterprise that spans QSR and CPG.  So get in line for a crave crate of marketing and advertising wisdom!You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.Visit the Rethink Marketing Podcast website to learn more about the show  or just peruse our guest list and episode library.Let us know what you're rethinking by emailing us at: [email protected].  Send us your feedback  and we will send you a  highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments.Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices