UNFAIR? Big 12 Jersey Patch UNDER FIRE Following Ohio State, Notre Dame Deals | HUMILIATING or Not?

Ohio State and Notre Dame shake up college sports, landing massive jersey patch sponsorships while Big 12 schools face relentless scrutiny—are the traditional powerhouses pulling away for good, or is the Big 12 quietly building its own edge? Parker Ainsworth breaks down how patch deals with JPMorgan Chase and SoFi redefine sponsorship expectations, compares them to the Monster Energy conference-wide deal, and explores what’s next for Houston Cougars in the high-stakes NIL arms race. Key topics include Houston’s potential partners like Chevron and Academy, the latest Power 4 financial rankings, and the future of jersey sponsorships across NCAA and NBA. Plus, Parker Ainsworth unpacks the looming Protecting College Sports Act, salary cap debates, and Stanford football’s groundbreaking move toward player unionization. Will these seismic shifts give non-traditional programs like Houston a path to compete, or deepen the gap between college football’s haves and have-nots? 00:00 — Big 12 vs Ohio State Sponsorships Discussion of patch deal comparisons, sponsorship values, and reactions from traditional money schools. 12:11 — Protecting College Sports Act Analysis of impending legislation, player compensation caps, transfer limits, and Power 4 conference implications. 24:41 — Stanford Players Unionizes Insight on Stanford’s College Football Players Association chapter, unionization’s significance, and broader implications for Power conferences. Become an everydayer! Subscribe to the Everydayer or All-Access tier of Locked On Coogs for even MORE Coogs! https://lockedoncoogs.supercast.com/ Support Us By Supporting Our Sponsors! KALSHI For a limited time, Download the Kalshi app and use code [LOCKEDON] to get up to $500 in bonus credits when you trade $25. The Game Don't miss this chance to celebrate 40 years of The Game with 40% off your entire order. Visit https://TheGameCaps.com and use promo code LOCKEDON at checkout. Wayfair Patio season is here and these deals won’t last! Head to https://wayfair.com right now to get your outdoor space ready for way less. Wayfair. Every style. Every home. Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast Gametime Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDON for $20 off your first purchase. Terms and conditions apply. FanDuel Today's episode is brought to you by FanDuel. Join all the action at https://FANDUEL.COM to play Daily Dingers and make your free pick on who’s hitting a homer this MLB season. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.