UNFILTERED - Brandon Willington on DIY Marketing Ads & the LIES That Marketing Agencies Sell You

S5:E30 Tired of agencies that overpromise, underdeliver, and burn your cash? Meet Brandon Willington, the straight-talking founder of WHERE U? [https://whereu.com.au/], who teaches small business owners how to generate their own leads—fast. And profitably. All without losing their minds. From humble beginnings as a broke DJ in Perth to spending $4,000+ a day on ads, Brandon has cracked the code on simple, scalable marketing. He calls it "Chadvertising" no fancy funnels, no endless A/B tests, just basic things done well. If you've ever been burned by a marketing agency (or a couple of them!!) or felt overwhelmed by lead generation, this episode is your wake-up call. Brandon breaks down exactly what works, what doesn't, and how to build a lean, effective ad strategy that you control. 🕒 Timestamp Highlights [3:30] – "Understanding your customer trumps any dorky nerd marketing you can do on the internet." → Brandon explains why small business owners—not agencies—should run their own marketing. [6:45] – "You don't need seven ad sets and 15 creatives; you need one ad done well." → His "Chadvertising" approach simplifies ad success. [8:02] – "If someone guarantees you results, run." → Why most agency promises are red flags and how to spot the fakes. [10:09] – "In a skeptical world, the truth sells. I literally run ads about my 4/10 reviews." → How honesty and vulnerability outperform "perfect" marketing. [32:00] – "Clicks from the right person. Landing pages that convert. Conversations that close." → Brandon's 3C formula that drives real results for small businesses. #smallbusiness #marketing #advertising #ads #entrepreneur