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Oct 26, 2023 52 min

UNFI's UpNext Program: Guidelines for Success

from CPG Operator Podcast

UNFI's UpNext program is designed to curate and incubate emerging brands. Aaron May, Senior Manager of the UpNext program, explains their criteria for brand selection, the most common mistakes brands make when starting out with UNFI, and how to directly access the UNFI team for advice and support.

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UNFI's UpNext Program: Guidelines for Success

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