EPISODE · Oct 5, 2016 · 37 MIN
Unibet Sportscast 51 - Corporate Football
from Unibet Sportscast · host Unibet Danmark
Hvad er en fodboldklub? Det er omdrejningspunktet for dette radio-essay, der ser nærmere på, hvordan skillelinjen mellem ”brand” og ”klub” udviskes mere og mere. Det handler om gamle firmahold og moderne superbrands - og deres indflydelse på fodboldens verden. Måske et varsel om, hvordan fodboldens fremtid, kommer til at se ud.
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