UNICORN A TOP Product - Making the Pivot from D2C to B2B

This episode is brought to you by Reviews.io & Nimble. In today's episode, we interview Co-CEO's Denielle (Verdi) Finkelstein and Thyme Sullivan of UNICORN A TOP Product. UNICORN is the enchanting period product company revolutionizing the industry with their magical, innovative solutions.  Their one-of-a-kind dispensers, designed for every stall in businesses, offer unparalleled dignity and convenience. Their sleek, easy-to-install acrylic dispensers showcase their delightful unicorn mascot cartridges, elevating the experience. Highlights:   * Building a brand in the traditional way * Taking a good hard look at the numbers and where it was leading them * Having tough conversations with their investors * Deciding to pivot from Direct-to-Consumer (D2C) to Business-to-Business (B2B) * Beta testing their new vision with JP Morgan Chase - Story with Jamie Dimon * Planning the re-brand, pausing social media, and filming a LinkedIn series documentary * Why the re-brand and new focus is all about scaling their original mission of supporting women and  ending period poverty * Why the "Fun Factor" is so important to them? * What these founders are grateful for * Where to buy - using Amazon for individual purchases * Raising a third round of funding * And so much more…  Join Ramon Vela, Denielle (Verdi) Finkelstein and Thyme Sullivan as we break down the inside story of UNICORN on The Story of a Brand. For more on UNICORN, visit: https://www.magicaldopamine.com/ Original Interview with TOPs - The Organic Project TOP - Period Products for Girls, Moms, and Mother Earth - Part 1 https://podcasts.apple.com/us/podcast/the-story-of-a-brand/id1435740265?i=1000477642067 TOP - New Standard in Feminine Hygiene Care - Part 2 https://podcasts.apple.com/us/podcast/the-story-of-a-brand/id1435740265?i=1000477790389 Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player. Today's Sponsors: Reviews.io: https://www.reviews.io/front/founders-paradiso-offer Nimble: https://www.nimble.ai/