Unifying Asia through Media -- Fred Chong (Co-Founder & CEO, Prodigee Media and WebTVAsia)

Fred Chong is the Co-Founder and CEO of Prodigee Media and WebTVAsia. Fred is an award-winning filmmaker and serial entrepreneur from Malaysia who sold his first venture, mobile ringtone company Hipmobile, to YTL in 2002. He went on to launch Prodigee Media in 2005 to focus on the emerging new media industry and encourage digital content creation in Asia. In this episode, we discuss the differences between Western and Asian media, particularly limited infrastructure which has led many Asian countries to skip entire generations of technology like landline phones and cable TV. Fred explains that 95% of the content WebTVAsia and its creators produce today across their 10 regional markets is in local language, so it has limited export value. However, Fred’s vision is to unify Asia through common formats and media practices, and he also plans to serve the Asian diasporas in the U.S. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential creator management platform for next-generation media companies. OUR SPONSOR This episode is brought to you by Epidemic Sound, the company reimagining music licensing for the digital age. Epidemic’s library contains tens of thousands of tracks that you can license a la carte or on a subscription basis. Unlike other music licensing companies, Epidemic Sound owns its entire catalogue and makes tracks available via one straightforward license to cover all your needs, worldwide and in perpetuity – no headaches around usage reporting, performance royalties, or murky rights ownership. It’s better for the artists and better for you, the creator! So whatever your music needs, Epidemic Sound has got you covered!