Unit 1. Strategy in Modern Business Organisations

Unit 1: Strategy in Modern Business Organisations, explores what strategic management is all about, how technology impacts on strategic thinking in organisations, and the major approaches to strategic management – proactive and reactive. You will learn to recognise what contribution strategic management offers modern organisations in a technology-driven environment and gain an appreciation of the key principles that underpin modern strategic management. You will also examine the theoretical and practical frameworks employed in considering, developing and managing strategy. You will learn to recognise the wicked nature of some strategic problems and the importance of corporate social responsibility and sustainability to modern strategic management.