EPISODE · Jun 19, 2023 · 28 MIN
Unit 10 你買的東西是真環保還是被「漂綠」的呢？
from English Digest 實用空中美語 · host AMC空中美語
Unit 10 Greenwashing: Marketing Tactics that Harm the Planet 你是否曾被廣告中的綠色標籤所吸引？這是一種新的行銷策略「漂綠」。許多公司利用環保意識高漲的趨勢來推銷自己的產品，但實際上卻不具環保特性，反而對環境有害。跟著本課一起警覺不肖業者的「漂綠」行銷吧！
What this episode covers
Unit 10 Greenwashing: Marketing Tactics that Harm the Planet 你是否曾被廣告中的綠色標籤所吸引？這是一種新的行銷策略「漂綠」。許多公司利用環保意識高漲的趨勢來推銷自己的產品，但實際上卻不具環保特性，反而對環境有害。跟著本課一起警覺不肖業者的「漂綠」行銷吧！
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Unit 10 你買的東西是真環保還是被「漂綠」的呢？
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This episode is 28 minutes long.
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This episode was published on June 19, 2023.
What is this episode about?
Unit 10 Greenwashing: Marketing Tactics that Harm the Planet
你是否曾被廣告中的綠色標籤所吸引？這是一種新的行銷策略「漂綠」。許多公司利用環保意識高漲的趨勢來推銷自己的產品，但實際上卻不具環保特性，反而對環境有害。跟著本課一起警覺不肖業者的「漂綠」行銷吧！
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