Unit 4. Building Competitive and Strategic Advantage: Understanding capabilities and strengths in a strategic sense

This Unit looks at how to analyse the organisation itself in order to identify its positive strategic resources and capabilities (strengths) and its strategic deficiencies (weaknesses), and to understand how these strengths and weaknesses – that are grounded in an organisation’s resources, capabilities and competencies – offer the potential to develop competitive and strategic advantages that position the organisation to survive, and thrive.