United's CEO Just Buried JetBlue in Public — and He's Not Done

United's CEO slams merger speculation and delivers a brutal public assessment of JetBlue's finances, the U.S. government spent eight years producing a one-page PDF about passenger rights, and Expedia just bet big on one of YouTube's biggest streamers to win over Gen Z. On today's Skift Daily Briefing, Sarah Dandashy breaks down why Scott Kirby is done buying growth and betting that weaker airlines will simply hand United market share for free, why America's new passenger rights rule is a masterclass in doing the bare minimum while Europe has been paying travelers cash for delays since 2004, and why Expedia's IShowSpeed partnership signals that creator marketing has officially moved from experiment to core strategy across the travel industry. Articles Referenced: Honorable Mention: @AskAConcierge on IG United CEO Slams 'Idiotic' Theory He Used American Bid as Cover for Smaller Deal It Took Eight Years to Create a One-Page PDF for the U.S. Airline Industry Expedia x IShowSpeed: Why Brands Are Doubling Down on Creators Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.