Uniting Purpose and Storytelling to Drive Sustainability at Virgin | Darshna Myronidis, Group Director of Sustainability

Sustainability is a growing priority for organisations, but driving it forward can feel challenging and uninspiring. So how can we make it more engaging for teams while still delivering real impact?This week, Becky is joined by Darshna Myronidis, Group Director of Sustainability at Virgin. With over 20 years of experience, Darsh is now leading Virgin’s efforts to embed sustainability into the heart of the business, harnessing the power of storytelling and innovation to drive meaningful social and environmental impact.In this conversation, you’ll hear how flipping traditional sustainability roles on their head can create space for real systems change, how to balance compliance and regulation with a future-focused, value-creating sustainability strategy and why fun, collaboration, and bravery are more powerful than ever.Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.