Unity copies the AppLovin playbook with Vector | Week in Mobile Games podcast

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle talk through the latest games industry news on the 87th episode of the Week in Mobile Games Podcast.On this week’s show we discuss:- How Unity is copying the AppLovin playbook by shedding its publishing division Supersonic to focus on the Vector growth story.- The Ninth Circuit's decision to deny Apple's rehearing request in the Epic Games App Store dispute.- The February mobile game charts.- Sonic Rumble's quiet rebrand to Sonic Rumble Party.- Fire Emblem Shadows' slow start to life.00:00 Introduction and Personal Updates07:21 Unity's Strategic Shift in Advertising11:13 Sonic Rumble's Rebranding and Performance Analysis16:52 Apple vs. Epic Games: Legal Updates and Implications19:36 Fire Emblem Shadows Analysis23:32 February Mobile Game Charts Insights** Let's Connect **👉🏻 Twitter - https://twitter.com/pgbiz👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/👉🏻 Facebook - https://www.facebook.com/PGbiz👉🏻 Website - https://www.pocketgamer.biz 👉🏻 Pocket Gamer Connects - https://www.pgconnects.com👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform👉🏻 The Top 50 Mobile Game Makers 2025 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2025/👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com