Universal Pictures Marketing Chiefs Look Back on a Year of Bold Moves

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This episode was published on November 18, 2020.

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Michael Moses and Dwight Caines reflect on how they rewrote the theatrical promotional playbook over the course of the global pandemic as the first studio to bypass theaters, strike the only deals with major exhibitors to shorten the theatrical window, and introduce a new hybrid window. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Nov 18, 2020

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Michael Moses and Dwight Caines reflect on how they rewrote the theatrical promotional playbook over the course of the global pandemic as the , strike to shorten the theatrical window, and introduce a .

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Universal Pictures Marketing Chiefs Look Back on a Year of Bold Moves

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