Universal Wants to Be Your Week-Long Vacation (Ep. 92)

Jim Hill and Eric Hersey unpack Universal’s latest ticketing survey, the studio’s continued confidence in Wicked, and the surprising Epcot-inspired expansion that reshaped Universal Studios Hollywood in the late 1980s. NEWS • Universal tests “Make it a week you’ll never forget” messaging in a new survey, hinting at a major push to reposition Universal Orlando Resort as a full-week destination • Guest perception questions compare park counts at Universal Orlando and Walt Disney World, signaling confidence in the four-park narrative • Wicked crosses $1.2 billion globally across its two films, as NBCUniversal leadership confirms interest in expanding the Oz universe • Universal Studios Hollywood named the official theme park partner of the LA 2028 Olympic Games • Jurassic Park and Jurassic World props spotted backstage in Hollywood, fueling speculation about possible additions to Fan Fest • All the Books You Can Read in Seuss Landing quietly closes, raising questions about retail strategy inside Islands of Adventure FEATURE • Why Universal executives studied EPCOT’s World Showcase before expanding the Hollywood upper lot • The creation of “Streets of the World,” a $75 million expansion designed to let guests walk through detailed movie-quality sets • How Parisian cafés, Sherlock Holmes’ 221B Baker Street, and even an Animal House façade briefly brought film environments to life • The surprising ways these sets were actually used in production, including scenes for Beverly Hills, 90210 • How character encounters and celebrity lookalikes helped this area function like a Disney-style themed land • Why much of this expansion eventually gave way to newer attractions like The Secret Life of Pets: Off the Leash HOSTS • Jim Hill - IG: @JimHillMedia | X: @JimHillMedia | Website: JimHillMedia.com • Eric Hersey - IG: @erichersey | X: @erichersey | Website: strongmindedagency.com FOLLOW • Facebook: JimHillMediaNews • Instagram: JimHillMedia • TikTok: JimHillMedia SUPPORT Support the show and access bonus episodes and additional content at Patreon.com/JimHillMedia. PRODUCTION CREDITS Edited by Dave Grey Produced by Eric Hersey - Strong Minded Agency SPONSOR This episode is sponsored by Unlocked Magic. Epic Universal listeners can take advantage of a limited-time ticket offer: get seven days in the parks for the price of five at Universal Orlando Resort. Visit UnlockedMagic.com to secure this special offer and start planning your next Universal vacation. If you would like to sponsor a show on the Jim Hill Media Podcast Network, reach out today. Learn more about your ad choices. Visit megaphone.fm/adchoices