Universal's EPIC Bet on Pricing

from Green Tagged: Theme Park in 30 · host Philip Hernandez

The Mega Movie Parade opened to much fanfare at Universal Studios Orlando, two years after the previous daytime parade, Universal’s Superstar Parade, which closed in 2022. The parade targets a broader demographic and signals Universal’s continued testing to balance pricing and investment. Two more ways Universal is trying to find a balance include the express for Multi-Night Halloween Horror Nights tickets that have sold out and the ticket policy announcement for EPIC Universe.

Episode metadata supplied by the publisher feed · Published Jul 16, 2024

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Universal's EPIC Bet on Pricing

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