University Innovation Districts Outperform Every Real Estate Metric - Where We Buy #379 episode artwork

EPISODE · Apr 17, 2026 · 31 MIN

University Innovation Districts Outperform Every Real Estate Metric - Where We Buy #379

from Where We Buy: Retail Real Estate with James Cook

Emily Crutcher, Senior Vice President of JLL's Government and Education Division, and Elsa Wilson, Senior Analyst in Research at JLL, join the show to discuss their analysis of 18 university anchored innovation districts across the United States. They explain how these districts — from Stanford Research Park to Kendall Square — foster innovation through concentrations of research institutions, startups, corporate partners, and venture capital. Office properties in these districts command up to a 36% rent premium and retail rents see a 28% premium compared to national benchmarks. The conversation covers case studies in Cambridge, Pittsburgh, and at Arizona State University, the role of entrepreneurial retail concepts in activating these districts, and why innovation districts are increasingly relevant for investors, occupiers, and public sector leaders. James Cook is the Director of Retail Research in the Americas for JLL.  Subscribe: Apple Podcasts | Spotify  Listen: WhereWeBuy.show  Email: [email protected]  YouTube: http://everythingweknow.show/ Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.  

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University Innovation Districts Outperform Every Real Estate Metric - Where We Buy #379

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