University of Florida Head of NIL (Name, Image and Likeness) - Ben Chase on the evolution of sports, business, and NIL

In this episode of the Always an Athlete podcast, Ben Chase, the Director of NIL Strategy at the University of Florida, discusses his role and the evolving landscape of college athletics. He shares insights on the recent partnership with Chipotle, his daily responsibilities, and the challenges and opportunities presented by NIL legislation. Ben reflects on his unconventional journey to his current position, the implications of ongoing NIL litigation, and the financial dynamics shaping the future of college sports. He emphasizes the importance of competition, overcoming adversity, and the legacy he hopes to leave at UF. The conversation concludes with a call for community support for UF athletics. Ben Chase is the Director of NIL Strategy at UF. The Chipotle partnership provides significant benefits to UF athletes. NIL has changed the landscape of college sports dramatically. Ben's journey to his current role was unconventional and inspiring. NIL litigation is ongoing and has many implications for athletes. Financial dynamics in college sports are shifting due to NIL. Competition drives personal growth and development. Adversity can lead to greater resilience and success. Legacy is about giving your all and supporting others. Community support is crucial for the success of UF athletics. About the Podcast Welcome to the Always an Athlete Podcast with Jonathan K. Osborne, a conversation on competition in sports, business, law, and leadership. The show features interviews with coaches, athletes, and leaders across the spectrum who know that, at your best, you are ALWAYS an ATHLETE.