Unleashing Africa's PR Potential and Global Impact: Ayeni Adekunle

In this exciting episode of PRCA Fuse, Farzana Baduel chats with Ayeni Adekunle, the visionary founder and CEO of BHM, a Nigerian consultancy with headquarters in the UK. Ayeni has been at the forefront of reshaping the global PR landscape, utilising platforms like World PR Day, Africa PR Report, NECLive and Plaqad to bring Africa into the global discourse. With offices in Lagos, London, Edinburgh, Nairobi, and Accra, BHM is on a mission to become the first global communications services firm from Africa.  In this episode, Farzana and Ayeni explore various facets of the PR industry and Ayeni's journey, including: The pivotal moment that led Ayeni from journalism to PR. Challenges and innovations within the PR industry. Building a global PR company with a strong African identity. The Africa PR and Communications report. Bridging the knowledge gap between Africa, Asia and the rest of the world. The Global Day of Influence and World PR Day. Raising the reputation of the global PR industry Connect with Ayeni Adekunle: Twitter& Instagram: @ayenithegreat BHM -  https://wwwbhmng.uk  |  https://wwwbhmng.com  Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Episode book recommendations:   Twelve Causes of Dishonesty - Henry Ward Beecher  Propaganda - Edward Bernays  The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty - Clayton M Christensen, Efosa Ojomo, and  Karen Dillon  Post Corona: From Crisis to Opportunity - Scott Galloway Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It - Tien Tzuo &  Gabe Weisert Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.