Unleashing the Potential of Amazon Advertising: How SellerApp Can Help You Dominate Your Niche

In this episode of "Not Another eComm Podcast," host Ian Kaneshiro welcomes Priyanka Bohra, a seasoned leader with an impressive background in both finance and marketing.Priyanka Bohra is a multi-faceted leader with a combination of finance, marketing, and leadership instincts. Most recently, she also served as the CEO of Opal Advertising and Marketing, a platform for businesses to improve their visibility and growth before joining SellerApp.Today, Priyanka plays a significant role at SellerApp, a leading e-commerce data analytics platform utilizing AI and machine learning technologies. Her experience helps online businesses maximize their potential on Amazon. SellerApp serves a vast clientele, including renowned names like Phillips and Samsung, and extends its reach to over 21,000 sellers globally.Timestamp | Summary0:00:06 | Skoda's challenge of launching the Kamek compact SUV in a competitive market0:01:06 | Importance of advertising strategy in redefining a brand0:04:39 | How Seller App caters to different seller segments0:06:02 | Goals and methodologies for new brands entering the advertising world0:08:04 | The importance of both organic and paid advertising0:09:22 | Determining the budget allocation between organic and paid advertising0:10:44 | Example of a brand excelling in organic reach but struggling with paid advertising0:15:17 | Building keyword lists and bidding on relevant keywords is crucial for sponsored placements.0:16:37 | Budget optimization and strategic ad placement, such as day parting, can improve advertising effectiveness.0:17:10 | Sponsored products are commonly used to promote individual product listings.0:21:06 | Targeting options, such as interest-based targeting, can help smaller businesses compete with larger brands.0:21:51 | Retargeting can be done through multiple touchpoints and analyzing customer behavior.0:23:51 | Priyanka plans to advertise her new shampoo brand on competitors' product pages.0:25:27 | Priyanka mentions the various ad formats available on Amazon advertising.0:28:48 | Priyanka mentions the continued growth of omnichannel retail and the importance of convenience for customers.0:30:01 | Ian thanks Priyanka for sharing her expertise and discussing the updates and growth of Amazon.Connect with our guests: http://www.sellerapp.com/Connect with our host:Ian on LinkedIn: https://www.linkedin.com/in/iankaneshiro/ Ian on Instagram: https://www.instagram.com/iankaneshiro_Stay connected with Seller Snap:Website: https://www.sellersnap.io/LinkedIn - https://www.linkedin.com/company/seller-snap-inc./ Instagram - https://www.instagram.com/sellersnap.io/ Facebook- https://www.facebook.com/sellersnap.io/ Full video episodes are always uploaded on YouTube.Not Another eComm Podcast By Seller Snap- helping sellers optimize their Amazon store through smart algorithmic repricing.Seller Snap offers all Amazon sellers a 15-day free trial - find out if we are the right repricer for you and your Amazon store. Visit https://bit.ly/3UyoByZ