Unleashing Your Inner Multi-Passionate Entrepreneur with Boyd Petersen

Did you know that managing multiple passions is all about time distribution? As a multi-passionate entrepreneur myself, I had a great chat with Boyd Petersen, who shared that he sets aside around three hours a week just for book writing. It's all about carving out time for what matters to you!   #MultiPassionate #SocialMediaforSuccess   In this podcast episode, Kimberly Spencer interviews Boyd Petersen, a multi-passionate entrepreneur and author. They discuss how to manage multiple passions, the importance of engaging with your audience, strategies for social media success, the significance of building a loyal following, and the power of authenticity in marketing. They also touch on the use of hashtags on Instagram and the value of sharing personal stories and hobbies to attract customers. The episode concludes with a reminder to take ownership of one's sovereignty and embrace social media as a tool for success.   Enjoy, sovereigns! Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your favorite podcast listening platform. You can also watch the episode on Youtube. Moments of Note: The struggle of marketing oneself as a multi-passionate individual [00:00:00] Kimberly Spencer discusses the challenge of marketing oneself when having multiple passions and talents. Managing multiple passions and time allocation [00:03:32] Boyd Petersen shares his approach to managing multiple passions and how he schedules time for each one. Using social media to build an audience before releasing a book [00:09:17] Boyd Petersen explains how authors can use social media to build an audience before releasing a book and shares examples from famous authors like Stephen King and Dan Brown. The NASA Meeting [00:11:19] Boyd Petersen talks about how he was invited by NASA to get an inside view of the things he was talking about, which helped improve his book. Getting People Excited About Your Book [00:12:43] Boyd Petersen shares 15 different things to do to get people excited about a book, including asking for opinions on book covers and involving people in the decision-making process. Simplifying Social Media Marketing [00:16:10] Boyd Petersen discusses ways to simplify social media marketing for older generations, including scheduling posts in advance and using a variety of post types. The importance of quality followers [00:23:46] Discussion on the significance of having quality followers rather than focusing solely on the number of followers. The impact of fake followers on engagement [00:25:33] Kimberly Spencer shares her experience of deleting fake followers and how it improved her engagement on Instagram. The value of a loyal following [00:29:39] The importance of building a loyal following and engaging with them, regardless of the number of followers. The mystery of hashtags [00:35:10] Discussion on the importance of using hashtags on Instagram to attract new followers and how to find the right hashtags for your brand. Finding the right hashtags [00:36:16] Examples of using specific hashtags that align with your business and target audience to attract followers and increase engagement. Using location-based hashtags [00:38:52] Exploring the effectiveness of using location-based hashtags to attract followers and connect with others in your niche or area. The power of personal stories [00:48:00] Using personal stories to engage and attract people on social media platforms. Embracing unique hobbies and interests [00:49:06] How sharing personal hobbies and interests can attract customers and create unexpected business opportunities. Authenticity and attracting the right audience [00:51:09] The importance of showing authenticity and humanity in marketing to attract the right audience and repel those who are not a good fit. The shift in mindset towards social media [01:00:11] Kimberly Spencer discusses the shift in belief systems around using social media as a tool for success. Creating a bigger impact through sharing [01:00:11] Kimberly Spencer encourages listeners to subscribe and share the podcast to create a ripple effect and support others in their sovereignty. Connecting on social media for Inspiration [01:00:11] Kimberly Spencer invites listeners to connect with her on social media for more inspiration and to stay connected between episodes. Mentions + Additional Resources: Connect with Boyd Petersen WEBSITE: https://www.bpmedia.com/ FACEBOOK: https://www.facebook.com/BpmediaSLC TWITTER: https://twitter.com/boydpete LINKEDIN: https://www.linkedin.com/company/bp-media-slc/ YOUTUBE: https://www.youtube.com/channel/UCYtFQjR1xeGnJLMps3FCtdg Get Boyd Peterson's book "Beyond Hot Air Marketing" here: https://www.bpmedia.com/beyondhambook/ Books: "The Martian" by Andy Weir: https://www.amazon.com/Martian-Andy-Weir/dp/0553418025 “You are the Brand” by Mike Kim: https://amzn.to/3tSfvPR  “Exponential Organizations” by Salim Ismael https://amzn.to/3M08Bzz  ____________ 📺  YOUTUBE TIPS PLAYLISTS:     Becoming the Queen-B(usiness) of Yo’ Biz:  https://www.youtube.com/watch?v=GEircICw4o0&list=PL2ClsckBxxuhTAZNjo3wKa84gAgJAgpBB Mompreneur Motivation: https://www.youtube.com/watch?v=j3QHR59hYlE&list=PL2ClsckBxxuik-SyGWvkK-sb0eInGQkna Queen Convos to Rule Your Life, Body, and Business: https://youtube.com/playlist?list=PL2ClsckBxxujWw1RjalU1InwVHg2os1KB Mind Your Mindset https://youtube.com/playlist?list=PL2ClsckBxxuiH9Qz6EoxScY8ahlOaZjth   ____________   🎆  COACHING: Want to grow your business by 150% in the next 12 months? 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While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support! 🥰  Loved learning how to unleash your inner multi-passionate entrepreneur? Listen to this podcast again: https://www.crownyourselfmembers.com/podcasts/crown-yourself/episodes/2148036042