Unlisted CEO Katie Hill on adapting to changing consumer needs

In this episode of the RealTrending Podcast, Katie Hill, CEO of Unlisted, discusses the problem she is solving with her platform, which features homes that are not currently for sale. She explains the missed opportunities in the real estate market for homeowners who are considering selling but are not yet ready to list their properties. The conversation delves into the inefficiencies in the current transaction flow, the role of MLS and AI in the industry, and the importance of data management and accuracy. Katie emphasizes the need for real estate professionals to adapt to changing consumer needs and the evolving landscape of home buying. Here’s a glimpse of what you’ll learn: Unlisted focuses on homes that are not for sale. There is a significant market opportunity in the gray space of real estate. The platform allows buyers to express interest in homes not currently listed, join a waitlist and be contacted when the property comes to market. Real estate agents play a crucial role in facilitating transactions when homeowners are ready to sell. AI is not a threat; not adopting it is a risk for agents. Data management is essential for accurate property listings. The real estate industry needs to focus on consumer needs. Unlisted aims to serve homeowners throughout their journey, not just at the point of sale. The future of real estate will involve changes in search and consumer engagement. Related to this episode: ⁠Unlisted⁠ Katie Hill's  ⁠LinkedIn⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.