Unlock growth with TikTop Shop: Turning viewers into shoppers - Live from EBL2026

Discover how TikTok Shop is transforming the way customers buy online. 🚀 In this session from Elite Business Live 2026, TikTok Shop’s George Meagher and Ed Gilmartin explain why traditional ecommerce is being replaced by Discovery Commerce, where products are found through engaging content, trusted creators and authentic recommendations rather than search bars. Learn why businesses of every size should be paying attention to TikTok Shop, how creators are becoming the new sales force, why AI is changing digital advertising, and what brands need to do to turn viewers into loyal customers. Whether you’re an ecommerce retailer, entrepreneur or marketing professional, this session is packed with practical insights to help you reach new audiences and grow your business in the changing world of online shopping. Unlock growth with TikTop Shop - write up.docx In this video you’ll learn: * Why Discovery Commerce is reshaping online shopping * How TikTok Shop turns content into sales * The role of creators in building trust and driving conversions * Why great ecommerce fundamentals still matter * How AI is simplifying digital advertising * Practical strategies to grow your business with TikTok Shop 👍 If you enjoyed this video, please like, subscribe and hit the notification bell for more insights from industry leaders at Elite Business Live. #TikTokShop #Ecommerce #DiscoveryCommerce #DigitalMarketing #SmallBusiness #Entrepreneur #ContentMarketing #AI #Retail #EliteBusinessLive https://bit.ly/m/elitebusiness