Unlock Revenue Growth With Effective Conversational Marketing Tactics

Dots Oyebolu is joined by Jeff Large, CEO and Founder of Come Alive. Jeff shares his transition from teaching to podcasting, providing expert advice on using B2B podcasts to achieve business success. He offers practical tips on improving listener retention, aligning podcast content with business goals and streamlining the production process.Key Takeaways:(01:22) The transition from teaching language arts to becoming a B2B podcasting expert.(03:18) The distinction between using podcasts for lead generation versus sales conversion, and why clarity on goals is essential for success.(03:49) Building strong personal connections through podcasts can unintentionally lead to partnerships and sales.(08:09) Assess your team's capacity and don't underestimate the time required for high-quality podcast production.(08:42) The importance of outsourcing when internal resources and time are limited, and how professional teams can ensure seamless podcast production.(13:52) How to achieve high consumption and retention rates by aligning your podcast content with your audience’s expectations and interests.(16:43) A case study on retaining 91% of podcast listeners emphasizes intentionality and crafting an engaging story arc.(30:41) A four-step system for launching a successful podcast, focusing on aligning podcast goals with overall business objectives.Resources Mentioned:Jeff Large - https://www.linkedin.com/in/jefflarge/ Come Alive LinkedIn - https://www.linkedin.com/company/come-alive-creative/ Come Alive website - https://comealivecreative.com/“Stop Asking Questions” by Andrew Warner - https://www.amazon.com/Stop-Asking-Questions-High-Impact-Interviews/dp/1737676540Podcast hosting platforms: Megaphone and CoHost - https://megaphone.spotify.com/ https://www.cohostpodcasting.com/Insightful Links:How to Create a Successful B2B Podcast in 2024 (w/ Examples) https://blog.podcast.co/reach/how-to-create-a-successful-b2b-podcast-in-2022-w-examplesHow to Grow a B2B Marketing Podcasthttps://www.cognism.com/blog/how-to-grow-a-b2b-marketing-podcastThe Power of Podcastinghttps://nvision.co/business/the-power-of-podcasting-how-creating-a-podcast-can-transform-your-b2b-marketing-strategy/5 Underutilized B2B Podcast Marketing Tacticshttps://www.casted.us/blog/5-underutilized-b2b-podcast-marketing-tacticsThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds