UNLOCK THE MARKETING SECRETS OF SUCCESSFUL CONTRACTORS | The Top Contractor Podcast - EP 6

As a contractor, it's important to have a strong online presence and marketing strategy. In this episode of the Top Contractor Podcast, hosts Bill Reiman and Nate Swink discuss the importance of marketing for contractors and how to make the most of it. The hosts emphasize the need for a modern, user-friendly website, as well as the importance of search engine optimization and a strong online presence. They also discuss the importance of social media, such as Instagram, Facebook, Pinterest, LinkedIn, TikTok, and YouTube, and how Nate has been successful in using these platforms to promote his business. Nate shares his experience of cutting back on social media spending during a tough time in his business, and how he eventually decided to expand instead of contract. The hosts encourage contractors to share their content with friends and family to help spread the word about their business. They emphasize the need for contractors to be innovative and embrace video content, as customers want to see the real people doing the work. The hosts also discuss the importance of having an online presence and reviews for contractors and suggest asking customers for reviews, sending them direct links, QR codes, or handwritten letters with QR codes. They also suggest building strong relationships with customers, as this will make them more likely to leave reviews. Furthermore, they discuss strategies for building relationships with customers, online advertising, and hiring subcontractors. Lastly, they discuss the importance of email marketing, mailers, and vehicle branding for contractors, as well as the importance of branding and networking for businesses. As a contractor, it's important to have a strong online presence and marketing strategy. By following the advice of Bill and Nate, you can make the most of your marketing efforts and ensure your business is successful. [00:00:00] Pushing construction boundaries with podcasts. [00:05:10] Digital presence, social media, SEO: Maximize online presence. [00:10:00] Expand during tough times: don't contract. [00:14:23] Overcome fear, create videos. [00:20:17] Welding sparks, fire, hire help, Google reviews, QR codes, handwritten letters. [00:25:09] Build relationships, get feedback, reviews. [00:29:43] Build presence with email marketing. [00:34:34] Recycle content, use mailers, QR codes. [00:38:39] Networking, branding, referrals: success. [00:43:37] Network, engage, involve, video, market, succeed. www.topcontractorschool.com