Unlock the Power of Shop Small Y'all: Supporting Local Businesses in Northwest Arkansas - Tori Bogner and Jennifer Esty

About the Show:"Every small purchase at a local business has a ripple effect, helping to sustain jobs, drive economic growth, and create a thriving community.” - Tori P. BognerIn a recent episode of the "I Am Northwest Arkansas" podcast, Randy Wilburn sits down with Tori Bogner, Senior VP of Marketing at Signature Bank, and Jennifer Esty, owner of the Scout Guide in Northwest Arkansas. The trio delves into the "Shop Small Y'all" program, a unique collaboration between Signature Bank and the Scout Guide that champions local businesses.Tori and Jennifer articulate the vital importance of investing in and supporting local enterprises. They underline how community-centric initiatives like Shop Small Y'all not only bolster businesses but also enrich the local economy. The program operates via a gift card system, offering a versatile way for shoppers to patronize a range of participating businesses while enjoying exclusive discounts and offers.The guests don't just speak in theoretical terms; they also share success stories from previous years. These testimonials underscore the tangible impact of the program and the very real need for ongoing support for small businesses in Northwest Arkansas.For listeners keen on making a meaningful difference in their community, Tori and Jennifer encourage active involvement in the Shop Small Y'all program. By doing so, you're not just shopping; you're investing in the well-being and vibrancy of Northwest Arkansas.What you will learn in this episode:Discover how joining the Shop Small Y'all program in Northwest Arkansas can boost your sales and bring more customers to your door.Learn why supporting local small businesses is not only good for the community but also benefits your own business in the long run.Find out the advantages of participating in the Shop Small Y'all program, such as increased brand awareness and customer loyalty.Explore the unique services offered by a bilingual bank in Arkansas and how they can help you cater to a diverse customer base.Hear about Signature Bank's community initiatives that go beyond banking and how they can make a positive impact on your business and the local community.All this and more on this episode of the I am Northwest Arkansas podcast.  Important Links and Mentions on the Show*Email Tori BognerEmail Jennifer EtsyWebsite The Scout Guide Northwest ArkansasWebsite Shop Small Ya’ll Northwest ArkansasThe Scout Guide Northwest Arkansas on InstagramShop Small Ya’ll Northwest Arkansas on InstagramThe Scout Guide Northwest Arkansas on FacebookThe Scout Guide Northwest Arkansas on LinkedInTune in to KUAF 91.3 FM to listen to the I Am Northwest Arkansas podcast on Ozarks at Large.This episode is sponsored by*Signature Bank of Arkansas "Community Banking at its Best!" Northwest Arkansas Council - "Life Works Here!" *Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.Connect more with I am Northwest Arkansas:Grab our Newsletter Email Us at [email protected] With Our Facebook Page Connect With Us on Threads Connect With Our Instagram Connect With Our LinkedIn PageJoin The Facebook Group Connect with our Fearless Host, Randy Wilburn on LinkedInThank you for listening to this I am Northwest Arkansas podcast episode. We showcase businesses, culture, entrepreneurship, and life in the Ozarks. Consider donating to our production team to keep this podcast running smoothly. Donate to I Am Northwest Arkansas Mentioned in this episode:Winetopia 2026Winetopia 2026 Date: Friday, October 16th Time: 7-10pm Place: Stonebreaker Hotel on Markham hill Winetopia is Restore Humanity’s biggest annual fundraiser and brings together the very best of Northwest Arkansas (restaurants, artisans, small businesses, and (community members) to support our work. While the event raises essential funds for children in Kenya, its heartbeat is entirely local. There are over 100 local businesses who contribute auction items, regional chefs and beverage makers who showcase their craft, and the hundreds of residents gathering to celebrate community generosity. Winetopia strengthens local partnerships, elevates homegrown talent, and reinforces Northwest Arkansas's identity as a place where global compassion is fueled by local collaboration. Winetopia is a beautiful demonstration of how a united local community can create life-changing impact for children and families worldwide. Winetopia 2026