Unlocking Africa’s Economic Potential in the 21st Century x Terser Adamu | S4 Ep. 3

This week, Adrian is joined by Terser Adamu. He is the Director of ETK group, a qualified international trade professional and Africa business strategist with a passion for supporting businesses in entering and expanding into the African market. He’s worked with and assisted over 100 companies in entering and successfully completing projects in 32 African countries. He has over 15 years of experience working in international trade and development, as well as supply chain management for a variety of global and international companies. This has provided me with a thorough understanding of global issues and business trends, with a focus on emerging markets, particularly Africa. He’s also the host of the Unlocking Africa Podcast, where he discusses ways to unlock Africa's economic potential in the 21st century. This is accomplished through thought provoking conversations with innovators, entrepreneurs, investors, policy makers and business leaders who are unlocking Africa’s economic potential. SHOW NOTES www.thesoundofaccra.com/terser TALKING POINTS 0:00 Intro  2:02 Icebreaker 3:22 Emergence of Africa as a Global player 11:31 Trends of African markets 16:23 Turning point of Demand of Africa  18:32 ETK Group 25:12 Client Feedback 26:56 Client Challenges 30:19 Ghanaian Market 35:40 Tips for Investors 37:49 Terser’s Childhood 40: 14 Unlocking Africa Podcast 44:56 Terser’s Podcast highlights 46:49 Future plans 48:47 Africa in the Future  CONNECT WITH TERSER Linkedin  Twitter CONNECT WITH UNLOCKING AFRICA PODCAST Website Linkedin WEBSITE www.thesoundofaccra.com OUR SOCIALS YouTube Instagram Twitter Facebook Linkedin Honam Naturals A Toronto based skincare brand for all skin types. Organic, sustainable & vegan inspired by Ghana. Support the showLISTEN TO MORE EPISODES BELOW https://thesoundofaccrapodcast.buzzsprout.com/ ALL OF OUR OTHER LINKS https://linktr.ee/thesoundofaccrapod