Unlocking Agency Growth with Laura Vipond from Ogilvy

In this episode, host and General Manager of ALF Insight, Amanda Rosevear, chats to Laura Vipond, Chief Growth Officer at Ogilvy.  They discuss Laura's career journey, the importance of new business culture, and the strategies Ogilvy employs for agency growth. Laura shares her knowledge of how best to understand client needs, the evolving pitch process, and why she promotes the Positive Pitch Pledge, aimed at improving the pitching experience for both agencies and clients.  The conversation also touches on the importance of emotional intelligence in business development and the long-term strategies for building client relationships. Plus, Laura answers the OnBD Quickfire Questions revealing which animated movie title best describes her career. 00:00 Introduction to Laura Vipond and Her Career Journey03:53 Understanding Agency Growth Models08:13 The Importance of New Business Culture11:06 Ogilvy's New Business Strategy15:02 Identifying and Filling the Pipeline18:47 The Long Game: Asparagus Growth Strategy21:12 Evolving Pitch Processes and Client Expectations27:04 The Positive Pitch Pledge32:50 Quickfire Questions and Key Takeaways If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.