Unlocking Broker Success: Operational Insights & Industry Trends with Michael Brenning, COO of AFR

In this episode of the Loan Officer Experience podcast, host Kenneth sits down with Michael Brenning, Chief Operating Officer of AFR, to dive deep into the operational strategies, technology advancements, and industry trends shaping the mortgage broker community. Whether you’re a seasoned loan officer or considering a move from retail to wholesale, this conversation is packed with actionable insights to help you close more clients and stay ahead in a rapidly evolving market.In this episode, you’ll learn:How AFR’s innovative ticketing platform is transforming broker support and communication.The power and potential of manufactured and modular housing for affordable home ownership.Why brokers need to prepare for “servicing warfare” and how AI is changing client retention.Key differences between retail and broker channels—and what to consider before making the switch.Real-world stories of teamwork, problem-solving, and going above and beyond for clients, including veterans.The importance of curiosity, feedback, and continuous learning in building a successful lending business.