Unlocking Corporate Giving: The Role of Employee Engagement in Nonprofit Success

Is your nonprofit tired of chasing one-off annual checks that leave employees disconnected and donor retention low? Many organizations struggle to bridge the gap between corporate CSR goals and actual employee participation. In this episode of The Nonprofit Boost, we sit down with Moses Abudarham, Chief Executive Officer of Good Today, to discuss why the traditional "top-down" model of corporate philanthropy is failing. Moses argues that generosity is a muscle that must be exercised daily, rather than once a year. We explore how shifting to a daily giving cadence can solve the "burnout" problem, where employees are too overwhelmed to engage with matching gifts or complex volunteer programs. Moses shares how "bite-sized" philanthropy not only provides consistent fundraising intelligence for nonprofits but also creates a more inclusive ecosystem for smaller organizations that support rare diseases or localized community needs.What You Will Learn:1. Generosity as a Habit: Why daily micro-actions lead to higher donor retention and more sustainable revenue than annual campaigns.2. The Culture Connection: How to identify if a company’s workplace giving is authentic or just "greenwashing."3. Empowering Employees: Strategies for boosting employee engagement by giving them agency over where corporate dollars are directed.4. The Bridge to Big Impact: How small, consistent donations serve as a pathway toward major gifts and deeper corporate sponsorships.5. The "Educate, Engage, Empower" Framework: A three-step process to turn passive observers into active, lifelong donors.Also available on Youtube.