Unlocking Digital Marketing: A Conversation with Pete from Hetman House Media

In this episode of the Small Business Breakthrough Series, Jason interviews Pete, the Head of Strategy and Analytics at Hetman House Media. Pete delves into his role in helping businesses effectively utilize paid media through strategic planning and metric tracking. He shares insights from his entrepreneurial journey, the importance of networking, and the unique experiences that set his agency apart. Pete also discusses the impact of AI on the marketing industry and gives advice for newcomers wanting to thrive in digital advertising. The episode concludes with a fun lightning round, revealing Pete's personal favorites and life lessons. 00:00 Introduction to the Small Business Breakthrough Series 00:12 Meet Pete: Head of Strategy and Analytics 00:37 The Role of Analytics in Digital Advertising 01:42 Pete's Entrepreneurial Journey 02:56 Keys to Success in the First Year 04:08 What Sets Hetman House Apart 05:36 Exciting Projects and Industry Insights 06:48 The Future of Digital Marketing 08:23 Lightning Round: Fun and Personal Questions 10:31 Conclusion and How to Connect with Pete