Unlocking Elite Success 2: Coating Techniques with Robert Chickey

Summary: Robert Chickey shares his journey in the coatings industry and how he got involved with Vero Metals. He started as a painting contractor and transitioned to wood finishes, specializing in historically accurate coatings. After a career-ending injury, he shut down his company and became a consultant. He later became the trainer for Vero Metal and worked on getting the product spec'd by architects and designers. He emphasizes the importance of learning the language of architects and designers and building a certified application specialist program. In this part of the conversation, Robert Chickey discusses the importance of community and knowledge sharing in the finishing industry. He emphasizes the need for finishers to invest in their own education and skill development. Robert explains the features and applications of VeroMetal, a liquid metal coating, and how it offers advantages over traditional metals. He shares lessons he has learned in business, including the importance of knowing your costs and pricing your services accordingly. In this final part of the conversation, Robert Chickey emphasizes the importance of mindset and willingness to change in achieving elite-level success. He encourages finishers to invest in themselves and seek guidance from coaches or consultants to accelerate their growth. Robert also discusses the need for training and education in the coatings industry. The conversation concludes with Robert sharing his social media profiles for those interested in following his work. Keywords: coatings industry, Vero Metals, painting contractor, wood finishes, historically accurate coatings, consultant, trainer, spec'd, architects, designers, certified application specialist, community, knowledge sharing, education, skill development, color skills, business principles, VeroMetal, liquid metal coating, advantages, lessons learned, costs, pricing, mindset, elite-level success, investment, guidance, training, education, coatings industry, color matching, stain clarity, Adler, grinding pigments, social media Takeaways: VeroMetal offers advantages over traditional metals, such as the ability to create complex shapes and lighter weight options. Knowing your costs and pricing your services accordingly is key to running a successful business. Mindset is crucial for achieving elite-level success in any industry. Investing in oneself and seeking guidance from coaches or consultants can accelerate growth and success. Training and education are essential in the coatings industry, particularly in areas like color matching and stain clarity. Titles: Advantages of VeroMetal as a Liquid Metal Coating Investing in Yourself for Accelerated Growth The Power of Mindset and Willingness to Change Sound Bites: "The community aspect is super important to me." "Investing in yourself is a gauge for me to say, you are worthy of my time." "Lots of people are good at building shit and suck at finishing." "The difference between average or above average and elite is not skill set. It's mindset." "We need more women to want to come in this space." Chapters: 00:00:00 Introduction & Part 2 Intro 01:17:01 Advantages of VeroMetal as a Liquid Metal Coating 10:15:20 Lessons Learned in Business: Knowing Your Costs and Pricing Your Services 25:22:32 The Power of Mindset and Willingness to Change 40:45:01 Advancements in Grinding Pigments for Better Coatings