Unlocking Floral Industry Success with IFPA's Deborah Zoellick

After a brief technical hiccup, we had to do a take two—and here it is! The good news is we resolved the issue, so we're all set for the upcoming episodes. Enjoy the showOn this episode we had the privilege of hosting Deborah Zoellick from the International Fresh Produce Association. She shared expert strategies on overcoming financial challenges, floral marketing, optimizing costs, balancing profitability and floral sustainability, and much more.Deborah also delved into the importance of A.I. in the floral industry, the impact of GSP, and other crucial topics that every supermarket floral buyer, flower grower, and floral distributor needs to know.The International Fresh Produce Association (IFPA) is a global trade association representing the fresh produce and floral supply chains. It aims to support and advance the interests of companies involved in the production, distribution, and marketing of fresh fruits, vegetables, and floral products. The IFPA focuses on providing industry leadership, advocacy, and resources to help members navigate challenges, improve sustainability, and enhance their business operations. The association works to foster collaboration, innovation, and growth within the fresh produce and floral industries.Don't worry if you missed it—you can catch the full episode here: Watch Now. Stay tuned and keep blooming!"