Unlocking Growth Levers with Connor Dault, CMO of Fast-Growth DTC Supplement Brand Gruns

Today we’re joined by Connor Dault, CMO of Grüns, to talk about his move into the company, how he got up to speed, and the steps he took to work effectively with a team that was already performing at a high level.We cover his onboarding approach, how he finds quick wins without disrupting existing success, and how Grüns spots opportunities by pairing customer feedback with cultural trends. Connor breaks down their persona-based marketing strategy, balancing cohesive messaging with high testing velocity, and deciding when to quietly test versus go all-in on a new idea.He also shares the approaches that drove early growth, from Meta advertising to retention-focused customer experience, and the channels now driving scale, including CTV, YouTube, influencer partnerships, and closer cross-team alignment.Want to submit your own DTC or ecommerce marketing question? ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠.If you enjoyed this episode, check out Episode 49 when Connor Dault was first on the show - How Digital Product Fuels DTC Growth with Connor DaultChapters00:00 Introduction07:22 Onboarding and Team Dynamics in Marketing15:15 Building Cohesion Across Marketing Strategies23:12 Navigating Brand Messaging and Consumer Engagement35:09 Tactical Approaches to Marketing Campaigns38:15 Strategic Hook Development41:47 Testing and Personalization Strategies44:41 Seasonal Marketing and Campaign Planning48:31 Growth Strategies and Revenue Bands51:51 Unlocking New Marketing Channels01:04:52 Innovative Projects and Measurement01:10:23 Leadership and Feedback CulturePowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/