Unlocking Hidden Cash Flow | Bill Ferrier

What if the cash your company needs is already sitting in your customers’ accounts?In this episode of Echo Chamber, Westino sits down with Bill Ferrier, founder of Ready Set Collect, who has nearly 40 years of experience in credit and collections. Bill explains how stronger collection practices can improve profitability, strengthen cash flow, lower DSO, and reduce reliance on third-party collections.We explore why good customers become slow-paying customers and how properly trained collection teams can turn outstanding receivables into real cash flow.