Unlocking Hidden Growth │ Maggie Zwierko

In this episode, Maggie Zwierko, Practice Partner at SalesStar North Carolina, joins The Art and Science of Complex Sales to explore how life sciences companies can unlock hidden growth.Together, they discuss why many organizations think they have a sales process when they really have a sales method, why some of the most important customer conversations happen outside the formal sales team, and how better structure can improve both business performance and patient outcomes.In this episode, you’ll learn:Why life sciences needs stronger engagement systemsHow hidden growth lives beyond the sales forceWhy process matters more than individual heroicsHow field-based experts influence growth and careWhat role to goal, role to role, and role to soul meansWhy better internal alignment can improve patient outcomesListen in to learn how life sciences teams can create more growth by making their best practices repeatable.