Unlocking High Performance: A Coach's Keys to Success in Business and Sports, with Brian Bergford | Finance Series

How can leaders build mental toughness to overcome adversity?In this episode, mental performance coach Brian Bergford shares how he helps leaders and athletes overcome adversity and unlock high performance. After a difficult childhood, Brian studied psychology and developed an approach to get to the core "truth" of a situation.He explains how he overcame a lifelong phobia of water to become a national champion swimmer. Brian emphasizes starting with small daily actions and failures to build mental toughness over time. His breathing exercise is one technique to control anxiety and excitement.Though he coaches in sports, Brian mostly works with business owners, executives and other high achievers. He knows how to "pierce the veil" and address not just surface problems but the root cause holding someone back. Brian shares tangible ways to foster a champion mindset in yourself and your team.References: Website - https://www.bergfordperformance.com/LinkedIn -  https://www.linkedin.com/in/brian-bergford-35158912bInstagram - https://www.instagram.com/brianbergford/Anthony Codispoti, AddBack Benefits Agencyhttps://www.addbackbenefitsagency.com/Transcript | Unlocking High Performance: A Coach's Keys to Success in Business and Sports, with Brian Bergfordhttps://addbackbenefitsagency.com/unlocking-high-performance-a-coachs-keys-to-success-in-business-and-sports-with-brian-bergford/Youtube - Inspired Stories Podcast by AddBack BenefitsAgencyhttps://www.youtube.com/channel/UC-2KCy3zqjALje6hwzWT0VA