Unlocking Home Equity Without Leaving Home: The Sell2Rent Story

Alex Arguelles, co-founder and CEO of Sell2Rent, has spent nearly two decades building businesses at the intersection of real estate, finance, and technology. His entrepreneurial journey began in 2007 and ultimately led to a private equity real estate business spanning more than 9,000 apartments and 200 employees. But after years of operating at scale, Arguelles saw an opportunity to tackle a different, and deeply personal problem facing homeowners. Sell2Rent was built around a simple premise: homeowners sometimes need to unlock the equity in their homes quickly without being forced to leave the place they live. Through its leaseback model, Sell2Rent allows homeowners to sell their property, access their equity, and remain in the home as a renter. In this conversation, Arguelles reflects on: The lessons that shaped his approach to entrepreneurship, the market conditions that inspired Sell2Rent. The responsibility that comes with working with homeowners navigating divorce, medical emergencies, foreclosure risk, and other major life changes. What he believes people misunderstand about today's housing market. Why returning to entrepreneurship has been different the second time around, and where he sees the future of housing is heading over the next decade. For more conversations with entrepreneurs, business leaders, and innovators shaping the future, follow us for the latest interviews and insights.