EPISODE · Sep 4, 2026 · 29 MIN
Unlocking Human Behavior in Market Research
from The Cambridge Marketing Podcast · host LightBlueMedia
In this episode, Molly Strawn-Carreño, Director of Brand Growth at aytm, explores the nuances of market research, the importance of understanding human behavior beyond data, and how AI is transforming the industry. Discover why data alone isn't enough for brands to succeed and how to leverage research for deeper insights.
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Unlocking Human Behavior in Market Research
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