Unlocking Impact: Nonprofit Communications and Digital Community Building with Luisa Gomez

Here are three things you’ll learn in this episode: How Luisa transitioned from finance to nonprofit communications and found fulfillment Discover how Luisa left an unfulfilling career in banking to pursue nonprofit communications, and why working in a mission-driven space gave her the sense of purpose she had been missing.The unique role of mobile social media in African communities and growing digital engagement Learn how communities in Rwanda and other parts of Africa use mobile-first platforms like WhatsApp and Instagram to connect, share resources, and grow audiences faster than you might expect.Tips for collaborating respectfully with partner organizations and finding unexpected marketing opportunities Hear Luisa’s approach to listening first, adapting to local culture, and spotting unplanned content moments that can turn into highly successful campaigns. Penji's WebsiteSubscribe to Penji’s YouTube Channel

What this episode covers

Unified Purpose is the perfect place to look for advice on how to grow your non-profit or if you’re just looking for a wholesome story to brighten up your day. Brought to you by Penji, every episode follows non-profit leaders through their struggles, hopes, and vision for a better future for the population they serve. Tune in to explore the ins-and-outs of running a non-profit organization and helpful tips on how to manage things to make sure that those that need care the most aren’t being forgotten. On today’s episode, Luisa Gomez talks to Shannon, about her journey in nonprofit communications, digital community-building, and cross-cultural marketing insights.

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This episode is 30 minutes long.

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This episode was published on September 23, 2025.

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