Unlocking Memory in Neuromarketing: How Senses Shape Consumer Choices

from The Cambridge Marketing Podcast · host LightBlueMedia

In this episode, Katie Hart, author of Neuromarketing: Practical Insights for Improving Customer Engagement, shares deep insights into how memory, language, and sound influence consumer behaviour and marketing strategies. Discover how our brain processes information and how brands can leverage sensory triggers for better engagement.

Episode metadata supplied by the publisher feed · Published Jul 31, 2026

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Unlocking Memory in Neuromarketing: How Senses Shape Consumer Choices

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This episode was published on July 31, 2026.

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