Unlocking Pork’s Flavor Potential | Patrick Fleming

About the Guest Patrick Fleming is the vice president of demand development for National Pork Board. Fleming leads the marketing and domestic demand team on a revolutionary, data-driven approach to make pork more relevant to more Americans. His return to NPB coincides with the culmination of an 18-month effort funded by the Pork Checkoff to develop and deploy new consumer market research and insights across the pork industry. Fleming and his team focus on developing a consumer-facing campaign designed to win more hearts and minds for pork, in particular Millennial and Gen Z Americans, whose consumption of pork continues to decline. Fleming guides his team day-to-day on priorities related to consumer demand, multicultural marketing, food service and retail support, packer/processor collaboration and human nutrition strategies for NPB with input and direction from the producer-led board of directors. What can you expect to learn from this episode of Popular Pig? How pork can be the “best-kept secret” in the protein world, offering more than 110 flavor nuances. The importance of modern consumer segmentation and how it helps in targeting the right messages to the right people. Why pork’s versatility makes it a “one size fits all” option for meals, whether it’s breakfast, lunch, dinner, or snacks. The impact of new cooking methods like air fryers on the way younger generations prepare and enjoy pork. Patrick’s “golden nugget”