Unlocking Productivity: Insights from Business Coach Brad Barr

Busy vs Productive: Working On Your Business Host Alesha Masaud (Partner at https://taxapp.com.au/https://taxapp.com.au/) discusses “Business for Business Owners” on the Business and Wealth Podcast from an accountant’s perspective, joined by executive and business coach Brad Barr of Primed Leadership, who transitioned from 30 years in financial services to running his coaching business since 2019. They explore why business owners wear “busy” as a badge of success, how busyness can mask profitability issues, and the need to focus on the right work rather than reactive urgent tasks, using ideas like the Eisenhower matrix. Brad emphasizes intentional leadership, awareness leading to action, delegation as “who not how,” and developing people to lift business performance. Practical tools include time audits, weekly/fortnightly “director’s meetings” to review strategy and results, 90-day planning, and tracking metrics like hourly rates and opportunity cost. They also highlight systemization to enable delegation and better work-life balance. The Host Alesha Masaud is a Partner at Tax App Accountants, a leading Australian Accounting firm for Business Owners and Investors.00:00 Welcome and Topic Setup00:41 Meet Coach Brad Barr01:36 Busy as a Status Symbol03:01 Profitability Versus Activity04:52 From Reactive to Intentional08:17 Operator to Business Leader12:46 Ego Roles and Vision Alignment13:56 Work On the Business15:48 Time Audits and Planning Rhythm20:34 Review Learn and Adjust22:51 Recovery and Hourly Value28:48 Delegation and Systems35:06 Key Takeaways and Wrap Up