Unlocking Publicity: From Conor McGregor's Success to Elevating Your Brand

Jill Lublin joins Steve Hamoen to discuss Conor McGregor's marketing success and the significance of public relations. They delve into measuring ROI on publicity and the benefits of podcasting, emphasizing key performance metrics and media credibility. The conversation explores the power of attention, actionable steps for gaining publicity, and leveraging personal stories. They highlight the importance of recency in publicity, taking massive action, and three actionable steps for visibility. Jill shares insights on transitioning from podcast guest to host, personal branding, and the role of trust in publicity. The episode concludes with a crash course on expert authority through earned media.