Unlocking ROI with a Digital Marketing Audit w/Grace Clemens

Think your marketing is working just fine? You might be missing critical leaks, wasted ad spend, or underperforming channels. Today we're joined by Grace Clemens, a seasoned digital strategist and global marketing expert who's led growth for brands across e-commerce, B2B, nonprofit, travel, and fintech. Together, we dive into what a digital audit actually is, what it uncovers, and why it should be your first move before spending another dollar on marketing. You'll hear how she uses data to unlock hidden opportunities, avoid common pitfalls, and help businesses build smarter strategies that truly align with their goals. If your campaigns feel stuck—or if you don't even know what's working—this episode is your roadmap to clarity, optimization, and measurable ROI. – GUEST GRACE CLEMENS: Website Case Studies Book a Free Audit – Mastering Local Marketing is a small business podcast focused on local marketing strategies, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for entrepreneurs and marketers, this show breaks down marketing strategies for business owners who want results, not fluff. Each episode explores practical marketing strategies including local advertising strategies, social marketing, sales strategies, and digital marketing tactics designed to help you market a local business more effectively. Whether you run a retail store, restaurant, or service business, you'll learn how to turn visibility into leads and leads into paying customers. Hosted by marketing expert Matt Hanson, the podcast highlights real-world marketing for small business, common marketing mistakes, and proven systems used by masters of marketing to grow local brands. You'll discover how to improve customer acquisition, strengthen local presence, and accelerate sustainable business growth. If you're looking for actionable marketing tactics, smarter local marketing, and strategies that actually move revenue, this is one of the top small business podcasts to add to your rotation. Subscribe and start mastering strategy that helps your business grow.