Unlocking Social Media Success with Dorien Morin-van Dam

In this week's episode of The Best Guest we welcome social media strategist, organic social media specialist, trainer, community manager, and keynote speaker, Dorien Morin-van Dam.

We talk about:

• The Best Ways to Batch Content
• How to Repurpose Podcast Interviews
• What it Means to Agilify our Social Media Calendars
• Evergreen Content Ideas To Reignite our Social Media Conversations

About

Dorien Morin-van Dam is a social media strategist, organic social media specialist, trainer, community manager, and keynote speaker.She has been a social media professional for 10 years and has experience in a multitude of industries. Dorien started out as a local specialist working with both B2C and B2B clients and is currently working with national and international brands. She is a certified Social Media Professional and Agile Marketer. 

You'll recognize Dorien by her signature orange glasses, a nod to her Dutch heritage.

Key Takeaways

• Benefits of Batching Content: Batching social media content, such as videos, blog articles, and graphics, can save time and streamline the content creation process. It allows you to focus on one type of task at a time, reducing the need to switch between different creative mindsets. Batching also helps in better planning and scheduling content in advance, ensuring consistent and timely postings.
• Repurposing Podcast Episodes: Repurposing podcast episodes is an effective strategy to reach a broader audience and maximize content value. Different ways to repurpose include creating audiograms, turning episodes into blog posts or LinkedIn articles, and using various types of graphics and quotes from the podcast. Repetition is essential since not everyone sees content the first time it's posted.
• Finding Evergreen Content Ideas: To keep social media conversations engaging and relevant, focus on evergreen content. Share behind-the-scenes stories, business highlights, staff events, and community involvements. Highlighting customer success stories and problem-solving content can also be effective. Consume more content to get inspired and generate new ideas for your own posts.
• Efficient Content Creation for Clients: To efficiently create content for clients, create timestamps during interviews to mark salient points. Use these timestamps to assist your virtual assistant in repurposing content. Remember to find a balance between posting expert guests and guests with a substantial online audience to tap into their followers as well.

Quote

Every single time you talk about the podcast or the episode, you try to highlight something else that they said, right? So it's not the same, but the link goes back to the same podcast each time, because when people, they don't realize they're seeing the same content. They're just realizing you're talking about the same topic.

Mentioned in This Episode

Strategy Talks Podcast

Olive Kitteridge

They Ask, You Answer

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