Unlocking the Distinctive Power of Direct Mail Data with Jeff Tarran #02

In this episode we have Jeff Tarran joining us. Jeff is the Chief Operating Officer of Gunderson Direct, one of the leading marketing agencies specializing in direct mail in the U.S. Gunderson has been building and improving direct mail programs for large companies and well funded startups for over 18 years, applying proprietary testing and optimization techniques to lead generation, customer acquisition, triggered marketing and many other types of campaigns.Jeff has started two successful direct marketing agencies and has been CEO or part of the management team at agencies for the past 20 years. He’s considered one of the direct marketing industry’s true thought leaders, and has recently contributed to a cool new book called “The Most Amazing Marketing Book Ever”.Chapters:00:00 - Intro02:06 - Early Influences and the Path to Direct Marketing04:25 - Starting Strong in Direct Mail08:11 - Unique Characteristics of Direct Mail Data13:38 - Perceptions of Direct Mail vs. Digital Channels16:44 - Creative Trends in Direct Mail20:40 - Innovative Technology at Gunderson Direct23:50 - Emerging Data Sources in Direct Mail Marketing27:32 - Key Advice for Novice Marketers in Direct Mail32:31 - An Inspirational Direct Mail Success Story34:38 - The Evolving Landscape of Direct Mail in Marketing36:38 - The Most Amazing Marketing Book Ever38:25 - Get in Touch with JeffGet in Touch with Jeff:Gunderson Direct WebsiteJeff’s EmailBooks:“The Most Amazing Marketing Book Ever” by Mark W. SchaeferMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel