Unlocking the Future: Connected Packaging Standards & Consumer Innovation

In Episode 9 of CoCo: click.consume.connect, we explore how the latest innovations in connected packaging are reshaping consumer engagement, transparency, and sustainability. Host Güneri Tugcu and co-host Stefan Hilss sit down with Dominique Guinard, VP of Innovation at Digimarc, to discuss industry-shaping topics like GS1 Digital Link, Project Sunrise 2027, and Digital Product Passports. Dominique shares insider knowledge on the standards and technologies driving today’s IoT and connected consumer experiences. From real-world applications to future predictions, this episode is packed with insights for brands, tech enthusiasts, and anyone curious about the impact of connectivity on the products we use daily. Tune in to discover the potential of connected packaging—and join our growing community of connected consumers by subscribing for more episodes that bridge the gap between digital transformation and real-world innovation!